Blogging has become one of the writer’s most popular
web dialects – casual writing with a carefree approach. Indeed, this online
writing genre lets them showcase their playwright talents to the world. They
can easily slip past technical difficulty in writing and use a more
conversational approach in blogs.
Over the years, blog writing has become as common as
articles on the web. Surprisingly, new internet users are more familiar with
blogs than articles and guest posts. It is why optimizing them for the web is
You might be a good writer or have a few connections
with folks who can write compelling blogs for you. It doesn’t matter how
versatile they are with their nifty writing skills. What matters is search
engine optimization for your blog post. You can easily find a professional SEO writing services agency online. But still, you should learn how to optimize SEO blogs
yourself. Below are some great ways to optimize your blog’s content:
Nail down the captions
Captions or headings are
vital for your blogs. These headers help Google web crawlers to perceive your
blog and other sections within it. Imagine these search engine crawlers as
actual readers skimming through your writings. Further, they will try to
understand the overall outline of the article by doing so. Make sure you write
your H1, H2s, H3s, and H4s to perfection. We prefer you go for a reputable SEO writing services
agency if you’re lost in translation – puzzling SEO intricacies.
Write your content with a ‘featured snippets’ approach
Featured snippets are the most
straightforward responses by Google and other search engines. These are those
‘bullet points on top of our search results. Therefore, you must be thorough
and brief with the process. You can do this for your blog by creating a bullet
point section or putting each of the blog captions in numerical order.
Moreover, ensure your H1 and H2 are
written in a sequential hierarchy – from A to Z. Also, use some parts of the
question and place them in the answers given in the blogs. In this way, you can
highlight information for Google and other search engines. It will allow them
to index and crawl your website for the web.
Humans read your blogs, not search engines
Blog with a carefree approach
without having the urge to put an award-winning post for the readers. But it
doesn’t in any way mean reducing its quality. So, keep it simple and like a
breath of fresh air for your readers – humans.
Sometimes writers tend to forget
about humans while meticulously writing blogs for Google. Therefore, ensure you
are well aware of your primary target audience. Defy SEO irregularities by
keeping your read understandable and transparent. Provide clear and logical
answers, perceivable sections, sub headers, and high-quality content images.
Find the right keywords
Rough estimations suggest Google
processes over 70,000 to 78,000 search queries a second. A bit dumbfounding,
but it’s a fact. So, try to use the best keywords and phrases for your blogs.
You can easily outperform your rivals and other bloggers by using targeted
keywords – user search queries. Use Ahfrefs, Google Keyword Planner, and other
keyword tools to help you dig for the best search suggestions.
Induce keywords in meta descriptions
You can use keywords shrewdly when
writing your meta details. It includes your meta title and meta description.
Keep them precise and on point, but without dislodging the primary keywords
from it. Remember, Google conveys your H1, H2, etc., captions, subheadings,
keywords, and snippets. So, you better start introducing keywords inside these
blog content segments.
Try your best to avoid keyword stuffing
Do not get overexcited using all the
keywords in the world. There are certain rules to follow when using keywords. Generally
speaking, you can use a keyword by keeping the ‘160 characters (with spaces)’
distance between them. Do not force yourself to weave a list of keywords in a
single paragraph. Instead, add keywords in separate passages. However, keywords
in the second passage and the body of your writings are recommended.
Add images with alt-tags
Alt-tags (alternate texts) allow
Google and other search engines to perceive the contents present in the images.
Hence, your blogs miss out on their chance for better SEO optimizations. These
texts load simultaneously to your website’s content. It means that people can
know what’s behind the blank picture when it fails to load. Besides, Google
crawl and index blogs with visual more often than those without them.
Keep images sizes under control with compression
Keep the image sizes you use for
blogs under control. It affects your SEO positively and helps your website page
load quicker. Plenty of image resizing sites and tools are available on the web
you can use to adjust image dimensions.
Writing blogs is an easy and quick
recipe, but optimizing them for top SERP rankings takes time. You can write
blogs of all sizes; short, medium, or lengthy ones, but ensure they’re easy to
read and scannable. Have a clever link-building strategy to add authority to
your blog post. Only link your blog to high-authority websites if you want
express SEO deliveries. You can also entrust your blogs with affiliate
marketing; link to other websites, products, and services in your blog content.