Blogging has become one of the writer’s most popular web dialects – casual writing with a carefree approach. Indeed, this online writing genre lets them showcase their playwright talents to the world. They can easily slip past technical difficulty in writing and use a more conversational approach in blogs.
Over the years, blog writing has become as common as articles on the web. Surprisingly, new internet users are more familiar with blogs than articles and guest posts. It is why optimizing them for the web is crucial nowadays.
You might be a good writer or have a few connections with folks who can write compelling blogs for you. It doesn’t matter how versatile they are with their nifty writing skills. What matters is search engine optimization for your blog post. You can easily find a professional SEO writing services agency online. But still, you should learn how to optimize SEO blogs yourself. Below are some great ways to optimize your blog’s content:
Nail down the captions
Captions or headings are vital for your blogs. These headers help Google web crawlers to perceive your blog and other sections within it. Imagine these search engine crawlers as actual readers skimming through your writings. Further, they will try to understand the overall outline of the article by doing so. Make sure you write your H1, H2s, H3s, and H4s to perfection. We prefer you go for a reputable SEO writing services agency if you’re lost in translation – puzzling SEO intricacies.
Write your content with a ‘featured snippets’ approach
Featured snippets are the most straightforward responses by Google and other search engines. These are those ‘bullet points on top of our search results. Therefore, you must be thorough and brief with the process. You can do this for your blog by creating a bullet point section or putting each of the blog captions in numerical order.
Moreover, ensure your H1 and H2 are written in a sequential hierarchy – from A to Z. Also, use some parts of the question and place them in the answers given in the blogs. In this way, you can highlight information for Google and other search engines. It will allow them to index and crawl your website for the web.
Humans read your blogs, not search engines
Blog with a carefree approach without having the urge to put an award-winning post for the readers. But it doesn’t in any way mean reducing its quality. So, keep it simple and like a breath of fresh air for your readers – humans.
Sometimes writers tend to forget about humans while meticulously writing blogs for Google. Therefore, ensure you are well aware of your primary target audience. Defy SEO irregularities by keeping your read understandable and transparent. Provide clear and logical answers, perceivable sections, sub headers, and high-quality content images.
Find the right keywords
Rough estimations suggest Google processes over 70,000 to 78,000 search queries a second. A bit dumbfounding, but it’s a fact. So, try to use the best keywords and phrases for your blogs. You can easily outperform your rivals and other bloggers by using targeted keywords – user search queries. Use Ahfrefs, Google Keyword Planner, and other keyword tools to help you dig for the best search suggestions.
Induce keywords in meta descriptions
You can use keywords shrewdly when writing your meta details. It includes your meta title and meta description. Keep them precise and on point, but without dislodging the primary keywords from it. Remember, Google conveys your H1, H2, etc., captions, subheadings, keywords, and snippets. So, you better start introducing keywords inside these blog content segments.
Try your best to avoid keyword stuffing
Do not get overexcited using all the keywords in the world. There are certain rules to follow when using keywords. Generally speaking, you can use a keyword by keeping the ‘160 characters (with spaces)’ distance between them. Do not force yourself to weave a list of keywords in a single paragraph. Instead, add keywords in separate passages. However, keywords in the second passage and the body of your writings are recommended.
Add images with alt-tags
Alt-tags (alternate texts) allow Google and other search engines to perceive the contents present in the images. Hence, your blogs miss out on their chance for better SEO optimizations. These texts load simultaneously to your website’s content. It means that people can know what’s behind the blank picture when it fails to load. Besides, Google crawl and index blogs with visual more often than those without them.
Keep images sizes under control with compression
Keep the image sizes you use for blogs under control. It affects your SEO positively and helps your website page load quicker. Plenty of image resizing sites and tools are available on the web you can use to adjust image dimensions.
Writing blogs is an easy and quick recipe, but optimizing them for top SERP rankings takes time. You can write blogs of all sizes; short, medium, or lengthy ones, but ensure they’re easy to read and scannable. Have a clever link-building strategy to add authority to your blog post. Only link your blog to high-authority websites if you want express SEO deliveries. You can also entrust your blogs with affiliate marketing; link to other websites, products, and services in your blog content.